Open Media Day at Etihad Stadium
3 and 13 February 2014
Due to the Champions League knockout round of 16 between FC Barcelona and Manchester City, Vitamine! organized a couple of open days at the club for Barcelona’s sports media. There were reporters interviewing Negredo, Silva, Zabaleta, Navas, Demichelis, and Yaya Touré as well as the first team coach, Manuel Pellegrini, and youth team one, Patrick Vieira. The Open Media Day also served to make known the expansion project that the City Football Group is performing worldwide with the acquisition of franchises in New York, Melbourne and Tokyo.
The experience was a huge success in terms of participation, thus it was attended by every sports newspapers (As, Marca, Mundo Deportivo and Sport) as well as general interest papers (El Mundo, La Vanguardia, El Periódico and ARA), major radio stations (RAC -1, and Catalunya Radio Cadena Ser) and televisions with broadcasting rights for the game (Canal +, TVE and TV3).