La Grossa

Off and Online Management of ‘La Grossa de Cap d’Any’ (New Year’s Catalan Lottery)

Campaigns 2013 and 2014

‘Loteria de Catalunya’ (Catalan Lottery) entrusted Vitamine! for the second year to carry out the communication campaign of ‘La Grossa of Cap d’Any’. The agency manages and dynamises La Grossa’s social channels and coordinates promotional events associated with the drawing, such as visits of La Grossa’s character throughout Catalonia and the draw that takes place on 31 December.